Wednesday, 26 September 2012

Newspapers...relevant or irrelevant?

My boss said something to me the other day which really made me think
 
He said:
“The only newspaper I buy is the Sunday Mail and the only reason I buy the Sunday Mail is for the TV guide.”
 
 
 
                    VS.
 
 
 
 
 


Now this is not the first time I’ve heard this, but this is something I’m beginning to hear a lot more.
I know my mother won’t buy a Sunday Mail without the TV guide in it. She always checks to make sure there is one.  
Is this what most of us are doing and not even realising it? Are newspapers only being bought for the TV wguide?
This brings me to something else about. What if you could buy only the TV guide? Would you buy the newspaper as well? Ask yourself that.
With the TV guide available online and more people connecting to the Internet the number of newspapers being bought has the potential to decrease.
It was once such an enjoyable thing, waking up on a Sunday morning, sitting down in the sun with a coffee and reading the Sunday Mail.
What will happen if online journalism continues to evolve?
Will the new enjoyable thing be to wake up on a Sunday morning, make a coffee and sit at the computer to read the news or on your smart phone or your iPod or your tablet?
 
VS.

 
 
With all these options now available it seems only sense to be buying the Sunday Mail just for the TV guide.
What will be the next thing to decrease? Magazines? What will happen if all the magazines become available to view on the Internet?
Well there isn’t much we can do, but sit back and watch the world of online journalism evolve.

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