3 Channel 9 reporters faked important information about a story just to get the story. They faked it and didn't quite make it, so did it work for them?
The 3 reporters claimed they were reporting from a location. 'near Beerwah' over the search site for Daniel Morcombe's remains, when really they were 80 kms away above the news station in Brisbane.
Photo: Footage of the live fake broadcast.
In this instance this obviously was not okay. It was not okay to fake this a situation like this, which resulted in the 3 of them losing their jobs.
In another instance, David Attenborough was in the middle of filming his television series of 'Frozen Planet.' In one episode he gave the impression that he filming of a polar bear birth was conducted in the Artic when it was actually filmed in a zoo.
Photo: An image that was shown on 'Frozen Planet.'
Photo: The location that the birth was actually filmed.
David Attenborough noted this information on his website and unless you visited the website you would never have known. This instantly sparked controversy over the impression that he was giving. Mr Attenborough claimed that informing people while the birth was taking place would have ruined the atmosphere and mood that he had created.
So is this faking it? I'll let you decide.
So was this actually good advice or not? Should we fake it till we make it? The power of online journalism will catch up on us if we try to take short cuts.
Maybe it is smarter just to be good at what we do and make it.
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